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Frank Moldstad

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Frank Moldstad is the only 50-something at a west coast digital marketing firm full of millennials, which, to protect the innocent, must go nameless here. He has more than 25 years' experience editing and writing for print and web publishing ventures in New York and Los Angeles. His writing has appeared in publications ranging from the New York Times to Billboard and the Village Voice.

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Life Among the Savages

By: Frank Moldstad
March 31, 2011
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Frank Moldstad is the only 50-something at a west coast digital marketing firm comprised almost entirely of 20-somethings. This is the last in a series detailing his ongoing travails....

It is my last day at work. I have been offered a position I cannot refuse in a distant city, and have accepted it. The company culture at the new place will be radically different. From what I can tell, the average age there seems to be in the mid-40s. I saw only a couple of forlorn Gen Yers lurking in the halls, keeping their heads down, trying to fit in.

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All Hail the Bookless Library

By: Frank Moldstad
March 30, 2011
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Frank Moldstad is the only 50-something at a west coast digital marketing firm comprised almost entirely of 20-somethings. This is the ongoing story of his travails....

The most horrifying thing has happened. Faced with severe budget crunches, our local library system has announced that it is getting rid of all its books. Instead, the library board is planning "bookless" branches where paper books and other physical media can be ordered and picked up.

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The Too Much Information Age

By: Frank Moldstad
March 29, 2011
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Frank Moldstad is the only 50-something at a west coast digital marketing firm comprised almost entirely of 20-somethings. This is the ongoing story of his travails....

I don't shock that easily, but that is my reaction upon hearing my cube-mate Evelyn on her cellphone this afternoon. She is discussing the sordid details of last night's adventures with the same voice she would use to order lunch.

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Sales 4.0 Technology Is So Yesterday

By: Frank Moldstad
March 28, 2011
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Frank Moldstad is the only 50-something at a west coast digital marketing firm comprised almost entirely of 20-somethings. This is the ongoing story of his travails....

We have heard that the latest in business technology is on display at a local trade show, so our boss Marci and five of the staff traipse over to the convention center to see if it is true. We should have come in a yellow school bus, because it feels like a class trip. Thirty-something Marci is like the teacher, the four 20-somethings are the students, and I must be somebody's dad tagging along.

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