Frank Moldstad is the only 50-something at a west coast digital marketing firm comprised almost entirely of 20-somethings. This is the ongoing story of his travails....
"Ta-da," says my Gen Y cube-mate, Evelyn, returning triumphant from a lunchtime shopping trip.
"Nice shoes," I say. "Where did you get them?"
"No, the coat!" she says. "It's Marc Jacobs."
"You took his coat?" I ask.
"No, Marc Jacobs, the brand," she says indignantly. "Haven't you ever heard of it?"
We have had similar discussions before.