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Age issues

February 4, 2011

Frank Moldstad is the only 50-something at a west coast digital marketing firm comprised almost entirely of 20-somethings. This is the ongoing story of his travails....

One of the great joys of being 50-something is that whenever you can't remember a word, there is always a younger person around to declaim loudly that you are having a senior moment.

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January 31, 2011

Frank Moldstad is the only 50-something at a west coast digital marketing firm comprised almost entirely of 20-somethings. This is the ongoing story of his travails.... 

Because there is about a 30-year age gap between me and most of my co-workers, I am the resident expert on anything that happened before roughly 1990. Some of their questions I cannot answer, such as: What was the first LL Cool J album? But most are ridiculously easy. What was that old comic strip with all the kids?

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January 31, 2011

Frank Moldstad is the only 50-something at a west coast digital marketing firm comprised almost entirely of 20-somethings. This is the ongoing story of his travails.... 

I like my alone time. This is when I think of brilliant ideas to present to my colleagues at our staff meetings. But the millennials who run things around here are like the Borg from Star Trek. They believe in the power of groupthink, and resistance is futile. You will be assimilated.

Still, I resist, clinging desperately to my humanity.

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I've been working on cutting down my "senior moments," and in my reading found that the The Mayo Clinic and aging expert Helen Dennis have suggestions to help us keep our memory honed.
1. Stay mentally active.
Socialize regularly.
Get organized.
Focus and create an image in your mind.
Eat a healthy diet.
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January 28, 2011

Frank Moldstad is the only 50-something at a west coast digital marketing firm comprised almost entirely of 20-somethings. This is the ongoing story of his travails....

Out of the blue, somebody has expressed interest in buying our little company. Our boss Marci, who founded the company, has no interest in selling. But logic dictates that you should always talk with such people, because they may make an offer you can't refuse. So today, two representatives from the prospective buyer have flown in to meet with Marci.

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January 27, 2011
The children of the Greatest Generation entered into a world filled with both optimism and uncertainty, ranging from the post-war economic boom to duck-and-cover drills in elementary school.  But here, we examine some of the less obvious childhood influences that made mid-lifers who we are today.  
Playpen jail
Captain Kangaroo
Early McDonald's
TV dinner
Early Mad Magazine cover
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January 24, 2011
What were the most influential factors that shaped Gen Yers during childhood? Besides doting parents and video games, several less obvious factors help explain why Gen Yers act the way they do. 
The throne is ready, Your Majesty.
He loves you, you love him
Making lunch cool
Don’t have a cow, man.
Kiddie Valhalla
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January 20, 2011

Frank Moldstad is the only 50-something at a west coast digital marketing firm comprised almost entirely of 20-somethings. This is the ongoing story of his travails.... 

One of our clients has asked us for help in brainstorming ways to market a product aimed at 50-somethings. I have considerable expertise in this area, which the client and my co-workers lack, being Gen Yers. Not that there's anything wrong with that.

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January 19, 2011

Frank Moldstad is the only 50-something at a west coast digital marketing firm comprised almost entirely of 20-somethings. This is the ongoing story of his travails.... 

"Ta-da," says my Gen Y cube-mate, Evelyn, returning triumphant from a lunchtime shopping trip.

"Nice shoes," I say. "Where did you get them?"

"No, the coat!" she says. "It's Marc Jacobs."

"You took his coat?" I ask.

"No, Marc Jacobs, the brand," she says indignantly. "Haven't you ever heard of it?"

We have had similar discussions before.

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January 18, 2011

I'm never going to retire. And not for reasons you may think.

Yes, the recession went at my investment portfolio like Freddy Kreuger. You probably know the feeling. After decades of doing the right thing saving and investing–maxing out on my 401(k), paying myself first, dollar-cost averaging, and just about every investing cliche you can name–I woke up one morning feeling like I'd been robbed by a heartless thug. (I had, of course, many of them, actually; but that's another blog.)

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